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About us

Alpen has been bringing uplifting, positive starts to adventurous breakfasteers for 50 years!

Our Story

We have been making our mouth-watering mueslis since the seventies, when a Weetabix employee was enjoying a family holiday to Switzerland and discovered a delicious, yet nutritious new breakfast cereal that everyone there was eating – Muesli! He was so impressed by how the Muesli kept him going on the Swiss slopes that he brought the recipe back to the Weetabix Head Office, here in Northamptonshire!

His colleagues were soon smitten too, and began to work on the UK’s first Muesli recipe, with Alpen launching in 1971.

Over 50 years later and Alpen remains the nation’s No 1 favourite Muesli, helping cereal lovers to embrace the day.

Our Ingredients

Alpen Muesli is made with a signature combination of ingredients which are carefully blended to create a deliciously wholesome breakfast. Every spoonful is brimful of delicious toasted wheat flakes, creamy rolled oats, crunchy nuts and juicy raisins to help embrace the whole day.

Our Impact

At Alpen we are committed to doing the right thing in all that we do. 100% of Alpen’s packaging is recyclable.

Our Mueslis

Our naturally delicious range of wholegrain mueslis provide you with a wholesome, balanced breakfast to help embrace the whole day.

Explore Our Mueslis