The Alpen Way

Alpen has been bringing uplifting, positive starts to adventurous breakfasteers for 50 years!

IT ALL BEGAN WITH A CHANCE ENCOUNTER…

The late 1960’s were an exciting time. Mankind landed on the moon. BBC Radio
1 was launched. And Alpen was born! A senior Weetabix executive was enjoying a family skiing holiday in Switzerland when he discovered a weird and wonderful breakfast created for him by his personal chef. He was so smitten by the intriguing cereal and how it kept him going on the slopes that he brought the recipe back to our Burton Latimer HQ. His colleagues were so impressed that work began on the first Alpen recipe. Launched in 1971, it was the UK’s first Swiss muesli. Over 45 years on, it remains the nation’s No.1 and has inspired a whole range of other products.

WHAT SETS US APART

We started life as the UK’s first ever muesli. By its very nature, Alpen muesli is a signature blend of ingredients, to create something wholesome and nutritious* yet incredibly tasty. This remains the inspiration behind all our products. We combine natural, wholesome oats and wheat with delicious fruits and nuts to bring you tasty breakfasts that will give you a positive start to the day, or top you up when you need a boost.

 

*Reducing consumption of sodium contributes to the maintenance of normal blood pressure as part of a healthy diet and lifestyle

WE BELIEVE IN THE POWER OF A GOOD BREAKFAST

When it comes to your breakfast – only the best will do. We want to help you make a positive start to each day with a well-rounded, nutritious* and tasty breakfast that gives your body all the essentials it needs to feel ready to go. We believe breakfast really is the most important meal and what you eat when you wake up can set you up for whatever lies ahead.

 
*Reducing consumption of sodium contributes to the maintenance of normal blood pressure as part of a healthy diet and lifestyle

Sustainability

At Alpen we are committed to doing the right thing in all that we do. That’s why we only use sustainably sourced palm oil and chocolate and working towards ensuring all of our packaging is recyclable by 2025.